Amy Reid

I’m usually on the receiving end of creative briefs which can range from non-existent to ‘can you make this go viral?’ So, when I was hiring a videographer recently for some video case studies, I knew I wanted to be as helpful as possible. Here are a few things I included in the project brief to help things run as smoothly as possible: The all-important context I outlined key messages, tone of voice and the context behind our work, and the particular project being filmed, and (importantly)...

Translation agencies often sell 'human edited' machine translations as a cheaper, faster alternative. But are they?

Useful things to think about before working with a freelance translator.