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Ideas to help you nail your comms brief
I’m usually on the receiving end of creative briefs which can range from non-existent to ‘can you make this go viral?’ So, when I was hiring a videographer recently for some video case studies, I knew I wanted to be as helpful as possible. Here are a few things I included in the project brief to help things run as smoothly as possible: The all-important context I outlined key messages, tone of voice and the context behind our work, and the particular project being filmed, and

Amy Reid
Aug 242 min read


Why machine translation won't save you time or money
Translation agencies often sell 'human edited' machine translations as a cheaper, faster alternative. But are they?

Amy Reid
Nov 5, 20246 min read


Working with a freelancer: how to prepare for a translation project
Useful things to think about before working with a freelance translator.

Amy Reid
Oct 2, 20242 min read


What makes a good museum translation great
American tourists are flocking to Switzerland this year. Find out how translation can keep international visitors coming back for more!

Amy Reid
Aug 15, 20242 min read


Don't touch!
The first rule of museums is that we look but don't touch. Or is it?

Amy Reid
Jul 31, 20241 min read


Museum content I wish I'd translated: the Crab Museum in Margate 🦀
I had my reservations when my friend Hope said we were hitting up this iconic establishment. But as I clambered up the steps to a (not...

Amy Reid
Jul 25, 20241 min read
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